In the history of the NBA, the jersey number is also a kind of culture, with various connotations, such as seeing
Most fans of jersey No. 23 will think of Jordan.
In the new season, the two No. 23 players James and Davis are on the same team, which also makes their numbers a topic of concern to the outside world.
James has announced that he will hand over the No. 23 to Davis, but because of a series of problems, his request was directly rejected by the league.
For this reason, Davis also changed his jersey number to No. 3, and will wear the No. 23 jersey again after one season.
In fact, it is not common for jersey changes to be rejected in the league. For example, Durant, who just joined the Nets, changed his jersey from No. 35 to No. 7, and the league directly allowed it without any obstruction.
But why can’t this happen to James?
In addition to money, there are a series of other reasons for this.
Speaking of the fact that money is the sponsor behind it, because James’ No. 23 jersey has been mass-produced, and many of the balls produced have not been sold. If James suddenly changed his jersey number to No. 6 at this time, then
It will be a huge blow to the sales of the former No. 23 jersey. This situation is impossible for sponsors to accept. After all, this is tens of millions of dollars in revenue.
Therefore, the first thing that James is not allowed to change the number is the interest of the sponsor.
On the other hand, Durant will not have this situation at all, because he has already decided to leave the Warriors, no matter which team he goes to, there is no advance prediction for him.
If you stay in the team, you must continue to wear No. 35. Even if you join the Nets and change to No. 7, for the sponsors, it is just a new jersey.
It’s not important, new numbers, new jerseys, new teams, and even sponsors can increase jersey sales.
In addition to the factors of the jersey that James was rejected, another one is James’ upcoming autographed sneakers, including a series of design elements such as the number 23 he is now wearing, and this sneaker will start pre-sale this fall, I said
If James changes his jersey to No. 6, this is somewhat contrary to the design concept of the sneakers.
In addition, the design theory and substantive production work of sneakers have been carried out, so for sneaker sponsors, the interests behind it must also be considered.
In fact, James’ change of jersey number was indeed a bit sudden. After all, no one would have thought that James would give up No. 23 to Davis.
Although it is not too difficult for players in the league to change their jersey number, for a superstar like James, his number change will involve many interests, and some things are not what he wants to do.
can be done simply.
But in any case, after the next season, if Davis continues to stay with the Lakers, he will have his own No. 23 jersey, and James will also change to the No. 6 jersey he once wore.